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PromoPage revolutionizes sampling campaigns for publishers, brands, agencies and direct marketers.
March 2, 2018
By: DAVID SAVASTANO
Editor, Ink World Magazine
Quad/Graphics announced that it has released Marc Jacobs’ newest mascara brand in Quad’s PromoPage sampling carrier affixed to a major fashion publication. The publication targeted 50,000 subscribers to receive the full-sized mascara product sample with their home-delivered issue. Product sampling is an important marketing strategy in the US, accounting for $34 billion in marketing spend in 2016. In addition: • 81% of consumers agreed that experiencing a product increases their comfort l...
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